As Bitcoin reaches new all-time highs and digital assets enter the mainstream, more financial platforms are expanding into cryptocurrency. The latest to make its move is Moomoo, the online trading app operated by Futu Holdings Ltd (Nasdaq: FUTU).
On May 27, 2025, the company officially announced the launch of Moomoo Crypto, a brand-new digital asset platform for U.S. customers. The platform will go live on June 6, 2025, beginning with access for existing users.
According to the company, the new service will initially support 32 cryptocurrencies, including major assets like Bitcoin (BTC) and Ethereum (ETH). This puts Moomoo ahead of all other traditional brokers in the U.S. in terms of crypto variety. For comparison, Robinhood, which currently leads the market, offers 28 coins to its U.S. clients.
A Bold Entry into the Crypto Market
“With digital assets becoming a regular part of many investor portfolios, we saw a clear opportunity,” said Neil McDonald, Moomoo’s U.S. CEO, in a press release. “We’re combining our intuitive design and sophisticated tools with access to a broader crypto market.”
The launch of Moomoo Crypto comes at a time when interest in digital assets is soaring. Last week, Bitcoin reached an all-time high of nearly $112,000, reflecting growing investor optimism. Many analysts credit the rise to supportive government policies, especially under President Donald Trump.
Earlier this year, Trump issued an executive order directing the U.S. Treasury to create a Strategic Bitcoin Reserve, signaling strong political backing for the asset class. As crypto adoption increases, both individual investors and institutions are looking for secure, regulated platforms to trade and hold digital assets.
Competitive Edge: Largest Coin Offering Among Brokers
What sets Moomoo Crypto apart from its competitors is the number of cryptocurrencies available at launch. With 32 coins, Moomoo will offer more digital asset choices than any other major U.S. brokerage.
Here’s how Moomoo compares to some of the other popular online brokers offering crypto:
| Broker | Minimum Deposit | Cryptocurrencies Available (U.S.) | Transaction Fees |
|---|---|---|---|
| Moomoo | $0 | 32 | To be announced |
| Robinhood | $0 | 28 | 0% |
| Fidelity Investments | $1 | 3 | 1% |
| Interactive Brokers | $0 | 8 | 0.12%–0.18% with $1.75 minimum per order |
| eToro | $50–$200 | 3 (U.S. users); 30+ globally | 1% buy/sell fee; 2% asset transfer fee |
By comparison, Fidelity only supports 3 coins, and eToro allows U.S. residents to access just 3 cryptocurrencies for buying (no selling options). Interactive Brokers offers 8, but with slightly higher fees and trading minimums.
Powered by Coinbase’s Infrastructure
To build its crypto platform, Moomoo partnered with Coinbase. The company will use Coinbase’s Crypto-as-a-Service (CaaS) infrastructure. This system provides secure market access, order execution, and custody solutions. For users, this means reliable service, institutional-grade protection, and access to a rapidly expanding crypto ecosystem.
The company noted that, for now, the crypto trading service will be limited to existing U.S. clients. A broader rollout to new users is expected in the coming months.
Moomoo is well known for providing zero-commission stock trading, advanced charting tools, and an active trading community. Now, with the addition of cryptocurrency, the platform aims to offer a one-stop investment solution that combines traditional and digital asset classes.
By entering the crypto market with a wide coin offering and solid infrastructure, Moomoo is clearly aiming to disrupt the space and capture a larger share of the U.S. retail investor market.
The timing couldn’t be better. Crypto adoption in the United States is accelerating, with millions of retail investors joining the space. According to a recent survey by Statista, nearly 20% of American adults now hold some form of digital asset. Meanwhile, institutional support continues to grow, driven in part by regulatory clarity and political backing.
A Rising Tide: Trump’s Crypto Policies
The crypto surge has been fueled in part by the Trump administration’s pro-crypto stance. Since taking office earlier this year, Trump has outlined an ambitious plan to turn the U.S. into the “crypto capital of the world.”
One major step in that direction was his order to create a Strategic Bitcoin Reserve, similar to the nation’s oil reserve. The move signaled to investors that the U.S. government sees Bitcoin and other digital assets as critical financial tools in the 21st century.
This shift in sentiment is translating into action. Trading volumes on crypto exchanges have risen sharply. ETFs and futures products are gaining traction. And now, with major platforms like Moomoo joining the industry, the trend appears to be gaining unstoppable momentum.
Looking Ahead: What to Expect After Launch
Moomoo Crypto’s official launch on June 6, 2025, marks a significant milestone in the platform’s evolution. By offering 32 coins out of the gate, the company is showing its commitment to serving both novice and experienced traders.
In the months ahead, users can expect:
- Expansion of crypto features beyond spot trading
- Integration of educational resources for crypto beginners
- Enhanced mobile app experience for tracking and trading digital assets
- More access to new coins and DeFi tokens as the platform grows
Final Thoughts
Moomoo’s entry into the crypto market is a bold step that reflects both growing consumer demand and the evolving nature of financial investing. As traditional brokers adapt to the rise of blockchain-based assets, Moomoo has positioned itself as a forward-looking, competitive player.
With strong technical infrastructure via Coinbase, regulatory compliance, and a user-first approach, Moomoo Crypto could quickly become a leading platform in the U.S. digital asset space. And with Bitcoin’s price nearing $112,000, more investors than ever are looking for trusted platforms to join the movement.
The future of crypto trading is here, and Moomoo is making sure it’s ready.
