April 22, 2025 — Trump Media & Technology Group, the social media company backed by former U.S. President Donald Trump, is taking a major step into the world of finance. The company has announced plans to launch a range of investment products, including cryptocurrency and exchange-traded funds (ETFs), aiming to attract retail investors both in the U.S. and abroad.
This move is part of Trump Media’s strategy to grow beyond its current social media and streaming platforms and enter the fast-growing world of digital finance.
Binding Agreement Signed to Launch Crypto and ETFs
On Tuesday, Trump Media confirmed it had signed a binding agreement to roll out a new line of retail-focused investment products. These include a series of ETFs that align with the “America First” policy agenda championed by Donald Trump.
The announcement comes one month after the company reached a preliminary agreement with Crypto.com, a leading crypto exchange, and Yorkville America Digital, an affiliate of Yorkville Advisors, a New Jersey-based investment and asset management firm. The agreement also involves Foris LLC, a broker-dealer associated with Crypto.com.
These financial products are still subject to regulatory approval, but Trump Media expects them to launch later in 2025. If approved, the ETFs will be available to both U.S. and international investors.
Devin Nunes: “Digital Assets and the U.S. Economy Are Ready to Grow”
Trump Media CEO Devin Nunes, a former U.S. Congressman, said in a press release:
“We look forward to bringing ETFs to the market for investors who believe both the American economy and digital assets are poised for tremendous growth.”
The announcement highlights Trump Media’s desire to reach a broader audience by combining political branding with financial products.
As of now, no official ETF filings have been made with the Securities and Exchange Commission (SEC). However, Trump Media appears confident about the potential of this new direction.
SEC Closes Investigation Into Crypto.com
In a related development, Crypto.com announced on March 27, 2025 that the SEC had officially closed its 2024 investigation into the platform. The agency confirmed it would not pursue any enforcement action.
This clearance from the SEC boosts credibility for Crypto.com and its partnerships, including the one with Trump Media. It also removes a major regulatory hurdle that might have slowed down the upcoming investment product launches.
Trump’s Growing Interest in Crypto
The Trump family has shown increasing interest in the crypto space in recent years. From traditional real estate to digital finance, the shift has been rapid.
Here are some of the Trump-linked crypto projects that have made headlines:
- Trump NFTs: Digital trading cards featuring Trump’s likeness and slogans.
- A Trump meme coin: A cryptocurrency token designed around Trump-related memes.
- American Bitcoin: A new Bitcoin mining company where the Trump family holds a stake.
- World Liberty Financial: A cryptocurrency exchange with Trump connections.
These ventures have already generated hundreds of millions of dollars for the Trump family.
Trump’s Assets Managed by Family Trust
Back in January 2025, the Trump Organization revealed that President Trump’s assets, including his $2.7 billion stake in Trump Media, were placed in a trust. This trust is managed by his children. Trump himself no longer plays a role in day-to-day operations or decision-making within the company.
This move was made to avoid conflicts of interest and to ensure compliance with ethical and legal guidelines, especially if Trump returns to public office.
Conservative-Themed ETFs Already Gaining Popularity
While Trump Media’s new ETFs are still in development, similar conservative-themed ETFs already exist in the market. Some of the most notable ones include:
- American Conservative Values ETF (ACVF.P): Launched in October 2022, this fund has around $110 million in assets. It focuses on investments aligned with conservative values and policies.
- God Bless America ETF (YALL.P): Also launched in October 2022, this ETF markets itself as a product for “God-fearing, flag-waving conservatives.” It currently holds $79.4 million in assets.
These existing products show that there is already a market demand for politically themed investment strategies. Trump Media’s new financial products aim to capitalize on this demand and bring additional visibility and influence to the sector.
What’s Next for Trump Media?
With Truth Social already serving as its main communication platform, Trump Media is working to become more than just a media company. By entering financial services, the company hopes to:
- Diversify its revenue streams
- Strengthen its brand among conservative investors
- Compete with major players in both tech and finance
The new financial products could become a central part of the company’s business model. However, much will depend on how quickly the products gain regulatory approval and how they perform in the market.
Conclusion
Trump Media is making bold moves to reshape its future by stepping into the world of cryptocurrency and ETFs. With strong political branding and partnerships with major crypto platforms like Crypto.com, the company aims to bring “America First” investment options to millions of retail investors.
The planned launch later this year could open the door to a new wave of politically aligned financial products — all backed by the Trump brand.
